Primary Uses
Used to reach subway and suburban rail riders. Longer viewing time allows for more copy than
standard posters and regular riders mean high frequency. Suburban portion is effective for
reaching upscale audiences.
Availability
Subway
New York; Boston; Philadelphia; Chicago; Washington, DC; Atlanta; San Francisco; Miami;
Cleveland; Baltimore; Buffalo
Commuter Rail
New York; New Jersey; Philadelphia; Chicago; Washington, DC; Atlanta; Buffalo
Research/Market Information
Circulation estimates are made from monthly passenger counts provided by local transit
authorities. Other marketing data obtainable from sellers.
Method of Purchase
Interior car cards are purchased in GRP programs reflecting the percent exposure to total
ridership.
Specifications
Production
Printing
Lithography and screen printing or digital, half-tone and flat-tone as well as full color. In small
quantities, copy may be photographically produced.
Stock
Commuter Cards
5-ply (20 point), semi-gloss stock; Flexcon 4-mil adhesive vinyl, top-coated; 4-mil Fascal 1500
series vinyl with R-125 removable adhesive. Railroad specifications will dictate stock
requirements.
Subways
Posters
70-pound or 80-pound wet strength, opaque poster paper.
Cards
4-ply 18 point CIS Bristol or printed on paper and dry-mounted on 18 point card stock.
Mechanicals
Finished art should be scaled 1/4" to 1". Digital output 300 dpi.
Sections
Printed in one section only.
Overage
For commuter card cards, vinyl posters require a 30% overage each four weeks and posters
printed on 5-ply require an overage of 50% each month. For subway cards, 50% per four week
campaign.
Delivery
Ten to twenty working days prior to posting date.
Used to reach subway and suburban rail riders. Longer viewing time allows for more copy than
standard posters and regular riders mean high frequency. Suburban portion is effective for
reaching upscale audiences.
Availability
Subway
New York; Boston; Philadelphia; Chicago; Washington, DC; Atlanta; San Francisco; Miami;
Cleveland; Baltimore; Buffalo
Commuter Rail
New York; New Jersey; Philadelphia; Chicago; Washington, DC; Atlanta; Buffalo
Research/Market Information
Circulation estimates are made from monthly passenger counts provided by local transit
authorities. Other marketing data obtainable from sellers.
Method of Purchase
Interior car cards are purchased in GRP programs reflecting the percent exposure to total
ridership.
Specifications
Production
Printing
Lithography and screen printing or digital, half-tone and flat-tone as well as full color. In small
quantities, copy may be photographically produced.
Stock
Commuter Cards
5-ply (20 point), semi-gloss stock; Flexcon 4-mil adhesive vinyl, top-coated; 4-mil Fascal 1500
series vinyl with R-125 removable adhesive. Railroad specifications will dictate stock
requirements.
Subways
Posters
70-pound or 80-pound wet strength, opaque poster paper.
Cards
4-ply 18 point CIS Bristol or printed on paper and dry-mounted on 18 point card stock.
Mechanicals
Finished art should be scaled 1/4" to 1". Digital output 300 dpi.
Sections
Printed in one section only.
Overage
For commuter card cards, vinyl posters require a 30% overage each four weeks and posters
printed on 5-ply require an overage of 50% each month. For subway cards, 50% per four week
campaign.
Delivery
Ten to twenty working days prior to posting date.
Subway Interior Car Cards
| Interior subway car cards are positioned in frames above passenger seats. Some markets offer backlit panels. Rail cards are on bulkhead walls of most commuter coaches, near doors. |
| Contact us for availability in major markets nationwide. 1-888-400-6883 |
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