High Impact Taillight Displays
| High impact taillight displays are exterior units appearing at the rear of the bus. Copy is printed on self-adhesive, pressure-sensitive vinyl which is affixed directly to the back of the bus. |
Primary Uses
Used to reach both pedestrians and vehicular traffic in metropolitan areas during daylight, and
in some case nighttime hours.
Availability
In 80-85% of the top 100 markets; 36,500 buses.
Research/Market Information
TEAM (Transit Estimated Audience Measurement) provides coverage, reach and frequency
data.
Method of Purchase
Purchased in four-week GRP programs representing estimated daily exposure opportunities as
a percent of market population.
Specifications
• Overall Size (Dallas): 42" H x 66" W
• Overall Size (Philadelphia): 39 3/4" H x 67 7/8" W
Production
Printing
Lithography or screen printed or digital.
Stock
For buses requiring direct application vinyl, Fasson Transit Vinyl or Fasson Transit Vinyl II,
FLEXcon BUSmark, or 3M Controltac film must be used.
Inks
Weatherproof/waterproof vinyl inks, including UV inks.
Mechanicals
Mechanicals should be scaled 1/4" to 1". Digital output resolution 300 dpi.
Sections
Printed in one section.
Overage
Copy must be replaced every 16 to 24 weeks. 10% overage for every four-week period is
required.
Delivery
Twenty working days prior to posting date.
Other
For maximum durability, conventional or UV clear top-coating.
Used to reach both pedestrians and vehicular traffic in metropolitan areas during daylight, and
in some case nighttime hours.
Availability
In 80-85% of the top 100 markets; 36,500 buses.
Research/Market Information
TEAM (Transit Estimated Audience Measurement) provides coverage, reach and frequency
data.
Method of Purchase
Purchased in four-week GRP programs representing estimated daily exposure opportunities as
a percent of market population.
Specifications
• Overall Size (Dallas): 42" H x 66" W
• Overall Size (Philadelphia): 39 3/4" H x 67 7/8" W
Production
Printing
Lithography or screen printed or digital.
Stock
For buses requiring direct application vinyl, Fasson Transit Vinyl or Fasson Transit Vinyl II,
FLEXcon BUSmark, or 3M Controltac film must be used.
Inks
Weatherproof/waterproof vinyl inks, including UV inks.
Mechanicals
Mechanicals should be scaled 1/4" to 1". Digital output resolution 300 dpi.
Sections
Printed in one section.
Overage
Copy must be replaced every 16 to 24 weeks. 10% overage for every four-week period is
required.
Delivery
Twenty working days prior to posting date.
Other
For maximum durability, conventional or UV clear top-coating.
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