Taillight Displays
| Taillight displays are exterior units appearing at the rear of the bus, usually under the windows. Copy is inserted in an aluminum frame attached to the rear of the bus, or printed on self-adhesive, pressure-sensitive vinyl which is affixed directly to the back of the bus. |
Primary Uses
Used to reach both pedestrians and vehicular traffic in metropolitan areas during daylight, and
in some case nighttime hours.
Availability
In 80-85% of the top 100 markets; 36,500 buses.
Research/Market Information
TEAM (Transit Estimated Audience Measurement) provides coverage, reach and frequency
data.
Method of Purchase
Purchased in four-week GRP programs representing estimated daily exposure opportunities as
a percent of market population.
Specifications
Typical sizes include:
Overall Size: Copy Area:
17 1/2" H x 50" W 16 1/2" H x 48" W
21" H x 72" W 17" H x 69" W
21" H x 70" W 17" H x 66" W
21" H x 68" W 17" H x 64" W
Production
Printing
Lithography or screen printed or digital.
Stock
For buses requiring direct application vinyl, Fasson Transit Vinyl or Fasson Transit Vinyl II,
FLEXcon BUSmark, or 3M Controltac film must be used. For framed buses, Styrene (.040);
corrugated plastic board (5mm); Meadboard, waterproofed both sides; vinyl, mounted on
corrugated plastic board or Meadboard; or 70-pound wet strength paper mounted on
corrugated plastic board or Meadboard. Upper corners must be diagonal-cut 2".
Inks
Weatherproof/waterproof vinyl inks, including UV inks.
Mechanicals
Mechanicals should be scaled 1/4" to 1". Digital output resolution 300 dpi.
Sections
Printed in one section.
Overage
Copy printed on waterproofed board or mounted wet strength paper must be replaced every
four weeks, so 15% over the number of posters indicated for the program is required for each
four-week period. For a posting period of 90 days or longer, vinyl must be used.
Delivery
Twenty working days prior to posting date.
Other
Conventional or UV clear top-coating must be used. Apply top-coat before mounting. Vinyl
copy should be UV coated.
Used to reach both pedestrians and vehicular traffic in metropolitan areas during daylight, and
in some case nighttime hours.
Availability
In 80-85% of the top 100 markets; 36,500 buses.
Research/Market Information
TEAM (Transit Estimated Audience Measurement) provides coverage, reach and frequency
data.
Method of Purchase
Purchased in four-week GRP programs representing estimated daily exposure opportunities as
a percent of market population.
Specifications
Typical sizes include:
Overall Size: Copy Area:
17 1/2" H x 50" W 16 1/2" H x 48" W
21" H x 72" W 17" H x 69" W
21" H x 70" W 17" H x 66" W
21" H x 68" W 17" H x 64" W
Production
Printing
Lithography or screen printed or digital.
Stock
For buses requiring direct application vinyl, Fasson Transit Vinyl or Fasson Transit Vinyl II,
FLEXcon BUSmark, or 3M Controltac film must be used. For framed buses, Styrene (.040);
corrugated plastic board (5mm); Meadboard, waterproofed both sides; vinyl, mounted on
corrugated plastic board or Meadboard; or 70-pound wet strength paper mounted on
corrugated plastic board or Meadboard. Upper corners must be diagonal-cut 2".
Inks
Weatherproof/waterproof vinyl inks, including UV inks.
Mechanicals
Mechanicals should be scaled 1/4" to 1". Digital output resolution 300 dpi.
Sections
Printed in one section.
Overage
Copy printed on waterproofed board or mounted wet strength paper must be replaced every
four weeks, so 15% over the number of posters indicated for the program is required for each
four-week period. For a posting period of 90 days or longer, vinyl must be used.
Delivery
Twenty working days prior to posting date.
Other
Conventional or UV clear top-coating must be used. Apply top-coat before mounting. Vinyl
copy should be UV coated.
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