Super King Size Bus Posters
| The super king-size bus poster is an exterior display appearing on the street side of a bus. Copy is printed on self-adhesive, pressure-sensitive vinyl and affixed directly to the side of the bus. |
Primary Uses
Used to reach both pedestrians and vehicular traffic in metropolitan areas during daylight, and
in some case nighttime hours.
Availability
In 80-85% of the top 100 domestic markets. Some international markets.
Research/Market Information
TEAM (Transit Estimated Audience Measurement) provides coverage, reach and frequency
data.
Method of Purchase
Purchased in four-week GRP programs representing estimated daily exposure opportunities as
a percent of market population.
Specifications
• Overall Size: 30" H x 240" W
• Copy Area: 28" H x 238" W
Production
Printing
Lithography or screen printed or digital. Copy bleeds on all sides.
Stock
Fasson Transit Vinyl or Fasson Transit Vinyl II, FLEXcon BUSmark, or 3M Controltac film must
be used.
Inks
Weatherproof/waterproof vinyl inks, including UV inks.
Mechanicals
Mechanicals should be scaled 1/8" to 1". Digital output resolution 300 dpi.
Sections
Commonly produced in 4 sections. The printed area of each section is 60" wide. Sections
overlap 1/2", left on right, so section 1 is 30" x 60" and sections 2,3 and 4 are 30" x 60 1/2"
including overlap area. To avoid splitting copy or illustration, uneven widths are also
acceptable.
Overage
15% over the number of posters indicated for the program is required for every 16-week period.
Delivery
Twenty working days prior to posting date.
Other
For maximum durability, conventional or UV clear top-coating should be applied to poster
surface.
Used to reach both pedestrians and vehicular traffic in metropolitan areas during daylight, and
in some case nighttime hours.
Availability
In 80-85% of the top 100 domestic markets. Some international markets.
Research/Market Information
TEAM (Transit Estimated Audience Measurement) provides coverage, reach and frequency
data.
Method of Purchase
Purchased in four-week GRP programs representing estimated daily exposure opportunities as
a percent of market population.
Specifications
• Overall Size: 30" H x 240" W
• Copy Area: 28" H x 238" W
Production
Printing
Lithography or screen printed or digital. Copy bleeds on all sides.
Stock
Fasson Transit Vinyl or Fasson Transit Vinyl II, FLEXcon BUSmark, or 3M Controltac film must
be used.
Inks
Weatherproof/waterproof vinyl inks, including UV inks.
Mechanicals
Mechanicals should be scaled 1/8" to 1". Digital output resolution 300 dpi.
Sections
Commonly produced in 4 sections. The printed area of each section is 60" wide. Sections
overlap 1/2", left on right, so section 1 is 30" x 60" and sections 2,3 and 4 are 30" x 60 1/2"
including overlap area. To avoid splitting copy or illustration, uneven widths are also
acceptable.
Overage
15% over the number of posters indicated for the program is required for every 16-week period.
Delivery
Twenty working days prior to posting date.
Other
For maximum durability, conventional or UV clear top-coating should be applied to poster
surface.
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