Queen Size Bus Posters
| The queen-size bus poster is an exterior display which usually appears on the curb side of the bus. Copy is inserted in an aluminum frame attached to the side of the bus, or may be printed on self-adhesive, pressure-sensitive vinyl which is affixed directly to the side of the bus, or in San Francisco, on the historic cable cars |
Primary Uses
Used to reach both pedestrians and vehicular traffic in metropolitan areas during daylight,
and in some case nighttime hours.
Availability
In 80-85% of the top 100 markets; 36,500 buses.
Research/Market Information
TEAM (Transit Estimated Audience Measurement) provides coverage, reach and frequency
data.
Method of Purchase
Purchased in four-week GRP programs representing estimated daily exposure opportunities
as a percent of market population.
Specifications
• Overall Size (Vinyl): 30" H x 88" W
• Overall Size (Paper): 29" H x 88" W
• Copy Area: 27" H x 85" W
Production
Printing
Lithography or screen printed or digital. Copy bleeds on all sides. Sheets are overlapped
1/2", left on right and overlap areas must be unprinted and unvarnished.
Stock
For buses requiring direct application vinyl, Fasson Transit Vinyl or Fasson Transit Vinyl II,
FLEXcon BUSmark, or 3M Controltac film must be used. For framed buses, vinyl is preferred
but a minimum 70-pound wet strength paper is also acceptable. For exposure periods of 60
days or longer, vinyl must be used.
Inks
Weatherproof/waterproof vinyl inks, including UV inks. When printing on paper, a primer coat
of white should be applied overall to avoid bleed-through.
Mechanicals
Mechanicals should be scaled 1/8" to 1". Digital output resolution 300 dpi.
Sections
Copy may be produced in either one or two pieces. If produced in two sheets, sheets are
overlapped left on right: 1" for paper and 1/2" for vinyl. The printed area of each section is
generally 44", however, to avoid splitting copy or illustration, uneven widths are also
acceptable.
Overage
15% over the number of posters indicated for the program is required for every 16-week
period. Copy printed on paper must be replaced every four weeks.
Delivery
Twenty working days prior to posting date.
Other
For maximum durability, conventional or UV clear top-coating should be applied to poster
surface.
Used to reach both pedestrians and vehicular traffic in metropolitan areas during daylight,
and in some case nighttime hours.
Availability
In 80-85% of the top 100 markets; 36,500 buses.
Research/Market Information
TEAM (Transit Estimated Audience Measurement) provides coverage, reach and frequency
data.
Method of Purchase
Purchased in four-week GRP programs representing estimated daily exposure opportunities
as a percent of market population.
Specifications
• Overall Size (Vinyl): 30" H x 88" W
• Overall Size (Paper): 29" H x 88" W
• Copy Area: 27" H x 85" W
Production
Printing
Lithography or screen printed or digital. Copy bleeds on all sides. Sheets are overlapped
1/2", left on right and overlap areas must be unprinted and unvarnished.
Stock
For buses requiring direct application vinyl, Fasson Transit Vinyl or Fasson Transit Vinyl II,
FLEXcon BUSmark, or 3M Controltac film must be used. For framed buses, vinyl is preferred
but a minimum 70-pound wet strength paper is also acceptable. For exposure periods of 60
days or longer, vinyl must be used.
Inks
Weatherproof/waterproof vinyl inks, including UV inks. When printing on paper, a primer coat
of white should be applied overall to avoid bleed-through.
Mechanicals
Mechanicals should be scaled 1/8" to 1". Digital output resolution 300 dpi.
Sections
Copy may be produced in either one or two pieces. If produced in two sheets, sheets are
overlapped left on right: 1" for paper and 1/2" for vinyl. The printed area of each section is
generally 44", however, to avoid splitting copy or illustration, uneven widths are also
acceptable.
Overage
15% over the number of posters indicated for the program is required for every 16-week
period. Copy printed on paper must be replaced every four weeks.
Delivery
Twenty working days prior to posting date.
Other
For maximum durability, conventional or UV clear top-coating should be applied to poster
surface.
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