Junior Posters
| Junior posters are located mainly in urban neighborhoods and on secondary arterials. They are viewed by both automobile traffic and pedestrians. Positioned just above eye level, they are either free-standing units or mounted onto the sides of buildings. In some markets, selected panels are mounted vertically. |
Primary Uses
Often used for their proximity to retail outlets (near supermarkets, shopping centers,
convenience stores) where they can stimulate sales. Junior posters are occasionally availability
in areas (e.g. suburban) where the larger format posters or bulletins may not be abundant.
Appropriate for short-term seasonal and regional campaigns, and product introductions. Junior
posters are also used to target ethnic in major urban areas due to their urban distribution.
They support targeting and media diversity and offer lower cost per thousand impressions.
Availability
In over 2,500 markets with backlit units available in selected markets.
Research/Market Information
Circulation verification by TAB (Traffic Audit Bureau).
Reach and frequency can be calculated using several accepted media software programs.
Method of Purchase
Purchased in GRP programs of different weights, typically in 4 to 52-week units, depending on
campaign objectives.
Specifications
Design
The proportions of a junior poster and a standard poster are the same. Therefore, the same
designs can be used for both display sizes.
Overall Size
The standard total copy area for posters is 5’ x 11’ (60” x 132”).
Production
Substrates
Lightweight and recyclable PE (polyethylene) and PP (polypropylene) thermo-plastic materials
are installed as single-sheet posters onto structures without the use of adhesive paste. Posters
made from these materials are available from many printers. Single-sheet posters provide a
seamless appearance, prevent flagging and reduce weather delays when posting campaigns.
Installation Systems
Single-sheet posters are mounted using various cable and clip installation systems. Confirm
which installation systems are used by individual outdoor media companies.
Exposure Time
Panels should be reposted every 30-60 days.
Mechanicals
Finished art should be scaled 1" to 1'.
Delivery
Ten working days prior to posting date.
Other
The plant has five working days to post all panels. Each panel is normally displayed for at least
four weeks.
Often used for their proximity to retail outlets (near supermarkets, shopping centers,
convenience stores) where they can stimulate sales. Junior posters are occasionally availability
in areas (e.g. suburban) where the larger format posters or bulletins may not be abundant.
Appropriate for short-term seasonal and regional campaigns, and product introductions. Junior
posters are also used to target ethnic in major urban areas due to their urban distribution.
They support targeting and media diversity and offer lower cost per thousand impressions.
Availability
In over 2,500 markets with backlit units available in selected markets.
Research/Market Information
Circulation verification by TAB (Traffic Audit Bureau).
Reach and frequency can be calculated using several accepted media software programs.
Method of Purchase
Purchased in GRP programs of different weights, typically in 4 to 52-week units, depending on
campaign objectives.
Specifications
Design
The proportions of a junior poster and a standard poster are the same. Therefore, the same
designs can be used for both display sizes.
Overall Size
The standard total copy area for posters is 5’ x 11’ (60” x 132”).
Production
Substrates
Lightweight and recyclable PE (polyethylene) and PP (polypropylene) thermo-plastic materials
are installed as single-sheet posters onto structures without the use of adhesive paste. Posters
made from these materials are available from many printers. Single-sheet posters provide a
seamless appearance, prevent flagging and reduce weather delays when posting campaigns.
Installation Systems
Single-sheet posters are mounted using various cable and clip installation systems. Confirm
which installation systems are used by individual outdoor media companies.
Exposure Time
Panels should be reposted every 30-60 days.
Mechanicals
Finished art should be scaled 1" to 1'.
Delivery
Ten working days prior to posting date.
Other
The plant has five working days to post all panels. Each panel is normally displayed for at least
four weeks.
| Contact us for availability in major markets nationwide. 1-888-400-6883 |
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