In Store Advertising
| Located within supermarkets, drugstores or convenience stores, in-store displays come in a variety of forms: shopping cart panels, above-aisle or end-aisle displays, shelf-talkers, digital message units, clocks, floor graphics, backlit front aisle displays, TV monitors. In-store radio messages, coupon distribution and sampling are also employed. Typically offered in conjunction with other OOH formats. |
Formats
In-Store TV Monitors
TV monitors located at the checkout counter in convenience stores deliver advertising
messages within a continuous, content-driven loop of custom programming providing
information and entertainment.
Checkout Counter Dividers
Used to separate one shopper's groceries from the next person's in line, can claim an exposure
time as long as five minutes, depending how large the order and how fast the bagger is.
Floor Graphics
Vinyl displays affixed to the supermarket floor in the immediate area of the product being
promoted.
Primary Uses
Used to provide stimulus to shoppers at the moment of purchase deciscion.
Availability
The broadest programs reach as many as 24,000 grocery stores, 10,000 drug stores and
10,000 convenience stores. Virtually all of the top 100 markets have in-store media.
Research/Market Information
Audience data are provided by sellers. Some employ research firms for studies of audience
size and effectiveness.
Method of Purchase
Varies by format. Units are generally sold in multi-market store network packages or in single
market buys for four-week cycles.
In-Store TV Monitors
TV monitors located at the checkout counter in convenience stores deliver advertising
messages within a continuous, content-driven loop of custom programming providing
information and entertainment.
Checkout Counter Dividers
Used to separate one shopper's groceries from the next person's in line, can claim an exposure
time as long as five minutes, depending how large the order and how fast the bagger is.
Floor Graphics
Vinyl displays affixed to the supermarket floor in the immediate area of the product being
promoted.
Primary Uses
Used to provide stimulus to shoppers at the moment of purchase deciscion.
Availability
The broadest programs reach as many as 24,000 grocery stores, 10,000 drug stores and
10,000 convenience stores. Virtually all of the top 100 markets have in-store media.
Research/Market Information
Audience data are provided by sellers. Some employ research firms for studies of audience
size and effectiveness.
Method of Purchase
Varies by format. Units are generally sold in multi-market store network packages or in single
market buys for four-week cycles.
| Contact us for availability in major markets nationwide. 1-888-400-6883 |
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