Wrapped Buses
| A wrapped bus describes the technique whereby a bus is entirely covered by a full-color advertising design. Two different vinyls are used: one for the bus body and one for the windows. The latter allows passenger viewing from the inside while maintaining continuous design integrity outside. |
Primary Uses
Used to achieve both pedestrian and vehicular exposure by affording the size and color
resolution of a billboard as well as the market penetration of a moving bus. Customized overall
design provides eye-catching attention and promotional value.
Availability
Major metropolitan markets. Consult transit media sellers for current market availability.
Research/Market Information
Estimates of circulation and other marketing data provided by sellers, e.g., Team V.
Method of Purchase
Purchased on a 4-week basis, from 3 to 12 months. Media cost does not include production,
which varies with the extensiveness of the design.
Used to achieve both pedestrian and vehicular exposure by affording the size and color
resolution of a billboard as well as the market penetration of a moving bus. Customized overall
design provides eye-catching attention and promotional value.
Availability
Major metropolitan markets. Consult transit media sellers for current market availability.
Research/Market Information
Estimates of circulation and other marketing data provided by sellers, e.g., Team V.
Method of Purchase
Purchased on a 4-week basis, from 3 to 12 months. Media cost does not include production,
which varies with the extensiveness of the design.
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