Fleet Displays
| Fleet advertising displays consist of specialized adhesive-backed masking films and/or non-adhesive, stretched vinyl banners affixed to special frames on the sides and/or rear of trucks running regular routes in metropolitan areas and/or tractor trailers running Interstate routes. Some fleets offer on-line Internet systems allowing advertisers to pinpoint the location of their mobile fleet ads in real time. Some services can also provide data that can be interfaced with other databases to produce demographics by route, fleet or time of day. |
Primary Uses
To broaden the reach of a national, regional or local campaign; add variety, frequency and
value to a broadcast campaign or as a campaign in itself. Advertisers also turn to truckside
advertising to penetrate markets with restricted or limited outdoor advertising, as well as in
saturated markets.
Availability
Nationwide. Third party advertising is brokered by special sellers who have made
arrangements with trucking, production and installation companies to provide a turnkey solution.
Research/Market Information
New GPS-based TAB audit methodology allows truckside advertising companies to account for
or certify the number of people exposed to an advertiser's message.
Method of Purchase
Available in programs involving from one to as many as 1,000 trucks on established routes,
bought in 1 to 52 week increments. Also available for special events (e.g., trade shows, product
sampling programs), are dedicated truck programs, purchased by the week or by the month, in
which the advertiser designates the specific routing of the trucks. Sellers should be contacted
for purchase terms.
Specifications
Size of graphics is limited only by size of truck sides, which vary from fleet to fleet. Typical
range for:
• Straight Trucks: 16' to 26' L x 7' to 8' H
• Trailer Vans: 28' to 53' L x ~8' H
Many sellers will resize 30-sheet and bulletin creative at pre-press to fit full side span of straight
trucks and trailer vans and submit for approval prior to production. To minimize number of
templates required when various truck sizes are used, allow for maximum bleed.
Production
Stretched Vinyl
Stock
Up to 16', 14- to 18- oz., seamless, coated vinyl substrate stretched over external framing
system on vehicle sides.
Imaging Method
Super-wide-format, four-color, or digital.
Inks
Solvent-based, UV-formulated outdoor inks/acrylic paints.
Overage
N/A. Banners can be removed and reused at another time in as little as 30 minutes.
Adhesive
Stock
Changeable or permanent adhesive backed marking films placed directly on the vehicle sides
and back. Unlimited size construction.
Imaging Method
Digital (inkjet, electrostatic) screen printing, die/electro cutting pigmented films.
Inks
Solvent, UV, for screen printing and digital imaging.
Overage
As required.
To broaden the reach of a national, regional or local campaign; add variety, frequency and
value to a broadcast campaign or as a campaign in itself. Advertisers also turn to truckside
advertising to penetrate markets with restricted or limited outdoor advertising, as well as in
saturated markets.
Availability
Nationwide. Third party advertising is brokered by special sellers who have made
arrangements with trucking, production and installation companies to provide a turnkey solution.
Research/Market Information
New GPS-based TAB audit methodology allows truckside advertising companies to account for
or certify the number of people exposed to an advertiser's message.
Method of Purchase
Available in programs involving from one to as many as 1,000 trucks on established routes,
bought in 1 to 52 week increments. Also available for special events (e.g., trade shows, product
sampling programs), are dedicated truck programs, purchased by the week or by the month, in
which the advertiser designates the specific routing of the trucks. Sellers should be contacted
for purchase terms.
Specifications
Size of graphics is limited only by size of truck sides, which vary from fleet to fleet. Typical
range for:
• Straight Trucks: 16' to 26' L x 7' to 8' H
• Trailer Vans: 28' to 53' L x ~8' H
Many sellers will resize 30-sheet and bulletin creative at pre-press to fit full side span of straight
trucks and trailer vans and submit for approval prior to production. To minimize number of
templates required when various truck sizes are used, allow for maximum bleed.
Production
Stretched Vinyl
Stock
Up to 16', 14- to 18- oz., seamless, coated vinyl substrate stretched over external framing
system on vehicle sides.
Imaging Method
Super-wide-format, four-color, or digital.
Inks
Solvent-based, UV-formulated outdoor inks/acrylic paints.
Overage
N/A. Banners can be removed and reused at another time in as little as 30 minutes.
Adhesive
Stock
Changeable or permanent adhesive backed marking films placed directly on the vehicle sides
and back. Unlimited size construction.
Imaging Method
Digital (inkjet, electrostatic) screen printing, die/electro cutting pigmented films.
Inks
Solvent, UV, for screen printing and digital imaging.
Overage
As required.
| Contact us for availability in major markets nationwide. 1-888-400-6883 |
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