Bus Shelters
Primary Uses
Used to reach metropolitan audiences for both national and local advertisers. Can be
purchased and rotated throughout markets or by selective locations to reach specific target
groups. Magazine-quality reproduction makes them effective for multiple uses, including point-
of-purchase, directional, residential coverage, ethnic or micro-marketing. Often utilized in
conjunction with other forms of out of home.
Availability
Currently in nearly 50 markets throughout the United States in addition to many international
markets.
Research/Market Information
Circulation verification of TAB (Traffic Audit Bureau) in most markets. Reach and frequency
can be calculated via several accepted media software programs. Other marketing data
available from sellers.
Method of Purchase
Purchased in GRP programs rotated in four-week intervals throughout a market. Some
available for sale individually.
Specifications
• overall size: 68 1/2" H x 47 1/2" W
• copy area: 67" H x 46" W
Size adjustments apply to international markets.
Production
Printing
Small Quantities
Digital UV Inkjet/Solvent on UV backlit paper with UV Mat-Lamination on front face. Preferred to
have the poster encapsulated with the lamination to prevent moisture problems. Finished
product should total 10-12 mil density.
Large Quantities
Screen printed, or offset lithography.
Reverse printing on the back is preferred for optimum illumination of these backlit displays.
Stock
Screen Print or Lithography
8.5 point Opaline
Photographically
Digital UV Inkjet/Solvent on UV backlit paper
Inks
Outdoor inks or photographically.
Mechanicals
Scaled 1/4" to 1'. Digital output resolution 300 dpi.
Sections
Production in one section only.
Overage
20-25% per 4 weeks of posting.
Delivery
Ten working days prior to posting.
Other
Finishing: trim to size, pack flat or soft-roll.
Used to reach metropolitan audiences for both national and local advertisers. Can be
purchased and rotated throughout markets or by selective locations to reach specific target
groups. Magazine-quality reproduction makes them effective for multiple uses, including point-
of-purchase, directional, residential coverage, ethnic or micro-marketing. Often utilized in
conjunction with other forms of out of home.
Availability
Currently in nearly 50 markets throughout the United States in addition to many international
markets.
Research/Market Information
Circulation verification of TAB (Traffic Audit Bureau) in most markets. Reach and frequency
can be calculated via several accepted media software programs. Other marketing data
available from sellers.
Method of Purchase
Purchased in GRP programs rotated in four-week intervals throughout a market. Some
available for sale individually.
Specifications
• overall size: 68 1/2" H x 47 1/2" W
• copy area: 67" H x 46" W
Size adjustments apply to international markets.
Production
Printing
Small Quantities
Digital UV Inkjet/Solvent on UV backlit paper with UV Mat-Lamination on front face. Preferred to
have the poster encapsulated with the lamination to prevent moisture problems. Finished
product should total 10-12 mil density.
Large Quantities
Screen printed, or offset lithography.
Reverse printing on the back is preferred for optimum illumination of these backlit displays.
Stock
Screen Print or Lithography
8.5 point Opaline
Photographically
Digital UV Inkjet/Solvent on UV backlit paper
Inks
Outdoor inks or photographically.
Mechanicals
Scaled 1/4" to 1'. Digital output resolution 300 dpi.
Sections
Production in one section only.
Overage
20-25% per 4 weeks of posting.
Delivery
Ten working days prior to posting.
Other
Finishing: trim to size, pack flat or soft-roll.
| Bus shelter panels offer uncluttered showcases for advertising, mounted (usually two per shelter) in glass, backlit frames. They provide 24-hour visibility to both vehicular and pedestrian traffic at high-circulation locations, usually along main roadways of metropolitan markets. Digital Bus Shelters available in some markets. |
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| MediaLease OOH |
| Contact us for availability in major markets nationwide. 1-888-400-6883 |
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