Primary Uses
Used to reach bus riders. Longer viewing time allows for more copy than standard posters and
regular riders mean high frequency. Suburban portion is effective for reaching upscale
audiences.
Availability
Most of top 100 markets.
Research/Market Information
Circulation estimates are made from monthly passenger counts provided by local transit
authorities. Other marketing data obtainable from sellers.
Method of Purchase
Interior car cards are purchased in GRP programs reflecting the percent of exposure to total
ridership.
Specifications
Production
Printing
Lithography, digital and screen printing, half-tone and flat-tone as well as full-color. In small
quantities, copy may be produced photographically.
Stock
5-ply stock, coated one-side, with horizontal grain.
Mechanicals
Mechanicals should be scaled 1/4" to 1". Digital output resolution 300 dpi.
Sections
Printed in one section only.
Overage
Copy must be replaced every 12 weeks, so a quantity of posters equal to the size of the
program plus 25% must be provided for every 12-week period.
Delivery
Ten working days prior to posting date.
Used to reach bus riders. Longer viewing time allows for more copy than standard posters and
regular riders mean high frequency. Suburban portion is effective for reaching upscale
audiences.
Availability
Most of top 100 markets.
Research/Market Information
Circulation estimates are made from monthly passenger counts provided by local transit
authorities. Other marketing data obtainable from sellers.
Method of Purchase
Interior car cards are purchased in GRP programs reflecting the percent of exposure to total
ridership.
Specifications
Production
Printing
Lithography, digital and screen printing, half-tone and flat-tone as well as full-color. In small
quantities, copy may be produced photographically.
Stock
5-ply stock, coated one-side, with horizontal grain.
Mechanicals
Mechanicals should be scaled 1/4" to 1". Digital output resolution 300 dpi.
Sections
Printed in one section only.
Overage
Copy must be replaced every 12 weeks, so a quantity of posters equal to the size of the
program plus 25% must be provided for every 12-week period.
Delivery
Ten working days prior to posting date.
Bus Interior
| Interior bus cards are positioned in frames above passenger seats. Some markets offer backlit panels. In some systems, a single advertiser can purchase all of the cards on a vehicle to create a 'brand bus'. Often used in conjunction with a fully-wrapped exterior. |
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