Headlight Displays
Primary Uses
Used to reach both pedestrians and vehicular traffic in metropolitan areas during daylight, and
in some case nighttime hours.
Availability
In 80-85% of the top 100 markets; 36,500 buses.
Research/Market Information
TEAM (Transit Estimated Audience Measurement) provides coverage, reach and frequency
data.
Method of Purchase
Purchased in four-week GRP programs representing estimated daily exposure opportunities as
a percent of market population.
Specifications
• Overall Size (Vinyl): 21" H x 44" W
• Viewing Area: 19 1/8" H x 41" W
• Live Area: 18 1/2" H x 40" W
Production
Printing
Lithography or screen printed or digital.
Stock
Styrene (.040); corrugated plastic board (5mm); Meadboard, waterproofed both sides; vinyl,
mounted on corrugated plastic board or Meadboard; or 70-pound wet strength paper mounted
on corrugated plastic board or Meadbord. Upper corners must be diagonal-cut 1 1/2".
Inks
Weatherproof/waterproof vinyl inks, including UV inks.
Mechanicals
Mechanicals should be scaled 1/4" to 1". Digital output resolution 300 dpi.
Sections
Printed in one section.
Overage
Copy printed on waterproofed board or mounted wet strength paper must be replaced every
four weeks, so 15% over the number of posters indicated for the program is required for each
four-week period. Copy printed on Styrene must be replaced every eight weeks, so 15% over
the number of posters indicated for the program is required for each eight-week period.
Delivery
Twenty working days prior to posting date.
Other
Conventional or UV clear top-coating must be used. Apply top-coat before mounting. Vinyl copy
should be UV coated
Used to reach both pedestrians and vehicular traffic in metropolitan areas during daylight, and
in some case nighttime hours.
Availability
In 80-85% of the top 100 markets; 36,500 buses.
Research/Market Information
TEAM (Transit Estimated Audience Measurement) provides coverage, reach and frequency
data.
Method of Purchase
Purchased in four-week GRP programs representing estimated daily exposure opportunities as
a percent of market population.
Specifications
• Overall Size (Vinyl): 21" H x 44" W
• Viewing Area: 19 1/8" H x 41" W
• Live Area: 18 1/2" H x 40" W
Production
Printing
Lithography or screen printed or digital.
Stock
Styrene (.040); corrugated plastic board (5mm); Meadboard, waterproofed both sides; vinyl,
mounted on corrugated plastic board or Meadboard; or 70-pound wet strength paper mounted
on corrugated plastic board or Meadbord. Upper corners must be diagonal-cut 1 1/2".
Inks
Weatherproof/waterproof vinyl inks, including UV inks.
Mechanicals
Mechanicals should be scaled 1/4" to 1". Digital output resolution 300 dpi.
Sections
Printed in one section.
Overage
Copy printed on waterproofed board or mounted wet strength paper must be replaced every
four weeks, so 15% over the number of posters indicated for the program is required for each
four-week period. Copy printed on Styrene must be replaced every eight weeks, so 15% over
the number of posters indicated for the program is required for each eight-week period.
Delivery
Twenty working days prior to posting date.
Other
Conventional or UV clear top-coating must be used. Apply top-coat before mounting. Vinyl copy
should be UV coated
| Headlight displays are exterior units which appear on the front of a bus usually under the windshield. Copy is inserted into an aluminum frame attached to the front of a bus. |
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